Smart Toilets for Wholesalers

Introduction

Let’s be honest—smart toilets for wholesalers don’t sound exciting at first.
But in 2025, they’re becoming one of the most profitable and talked-about products in building material supply chains.

From hospitals to hotels, developers are now requesting high-tech toilet solutions that offer hygiene, comfort, and modern automation.

If you’re a wholesaler looking to stand out in a crowded market, toilettes intelligentes might just be your unexpected opportunity.

They’re not just high-tech gadgets for luxury homes anymore. In 2025, smart toilets are finding their way into hotels, hospitals, apartment projects, and senior care centers. Why? Because they solve real problems. They improve hygiene, help save water, and make bathrooms more accessible.

And the numbers back it up. The global smart toilet market is expected to grow from $6.9 billion in 2022 to $12.8 billion by 2030, with a compound annual growth rate (CAGR) of 11.2%, according to Grand View Research.

Even more surprising? Most wholesalers still don’t carry them.

That’s why I put together this guide—for folks like you who are curious, maybe even skeptical, but want to stay ahead of the curve.

We’ll look at what’s driving demand, how smart toilets like the Vleeo CL-619 Semi-Smart Bidet Toilet fit into wholesale models, and how you can market them smartly in your region.

Section 1: The Rise of Smart Toilets – From Novelty to Necessity

Back in the day, smart toilets were a luxury you’d only see in five-star hotels or high-end Japanese homes. They had all the bells and whistles—heated seats, built-in bidets, automatic lids—but felt more like a tech flex than a real need.

That’s changed.

Now, smart toilets are showing up in everyday projects—apartment units, hospitals, and airports. And it’s not just about luxury anymore—it’s about practical features that save water and improve hygiene.

Why they’re gaining ground:

• Hygiene concerns post-COVID have made touchless flush and self-cleaning systems a must-have in public restrooms (Health Facilities Management)
• Aging population needs are growing. Smart toilets with adjustable bidet sprays and warm dryers help seniors maintain independence.
• Sustainability matters—many models offer dual flush or motion-sensor flushing to reduce water use.

Take Japan for example—80.2% of households there now use bidet-equipped toilets, according to Statista. These trends are creating new demand for smart toilets for wholesalers who want to stay ahead.

Smart toilets like the wall-hung smart toilet from Vleeo make a strong case for why this trend is going global. These trends are creating new demand for smart toilets for wholesalers who want to stay ahead.

Section 2: Why Smart Toilets Fit Perfectly Into the Wholesale Model

I used to think smart toilets were too “niche” for wholesale. But after seeing how well they move in today’s market, I’ve changed my tune.

They’re actually built for it.

Here’s why:

• Higher profit margins: A typical toilet sells for $100–$200. Smart toilets like Vleeo’s CL-K2 Smart Bidet Seat can retail up to $450–$700, with wholesale margins over 40%.
• Less price competition: Fewer wholesalers are in the smart toilet game, which gives you more flexibility.
• Bundling potential: You can package smart toilets with bidet seats or sensor faucets, making it easy for builders to buy from one place.

If you work with commercial projects or design-build firms, you know they want plug-and-play solutions. Offering a siège de toilette intelligent makes you more than a supplier—you become a problem-solver.

Section 3: Core Benefits for Wholesalers Offering Smart Toilets

So, what’s in it for you?

A smart toilet might seem like just another SKU—but it’s not. It can change the types of clients you attract and the value of each sale.

Here’s how:

• 🧲 Attract higher-end clients – Think boutique hotels, real estate developers, luxury residential builders.
• 💰 Raise your average order value – Adding just a few smart toilet bidet combos to a bulk plumbing order can significantly bump revenue.
• 📦 More sales with less inventory – One smart toilet sells for 2x–3x the price of a regular toilet.

One friend of mine started stocking smart toilets last year. They made up 10% of his catalog—but brought in 30% of the bathroom fixture profits. That’s why more suppliers are turning to smart toilets for wholesalers as a higher-margin solution.

It’s a low-risk way to start moving upmarket—without needing to change everything you do.

Section 4: Use Cases – Where Smart Toilets Are in High Demand

You’d be surprised where smart toilets are already in demand:

• Hotels and Resorts: Guests leave rave reviews over comfort features like warm seats and automatic flushing.
• Healthcare Facilities: Less physical strain and better hygiene make smart toilets ideal for patient bathrooms.
• Senior Housing Projects: Features like remote control flushing and bidet washing support independent living.
• Luxury Apartments and Smart Homes: People expect tech in every room—bathrooms included.

According to Statista, the global smart toilet segment is expected to grow by 6.7% per year in revenue through 2028.

So whether you’re working with commercial builders or property developers, smart toilets give you a chance to meet their next-level needs.

Image: Bidet Smart Toilet in Modern Bathroom – Alt text: white ceramic smart toilet with integrated bidet and LED display.

Section 5: How to Choose the Right Smart Toilet Manufacturer

You don’t want to pick the wrong supplier, especially when electronics and water are involved.

If you’re just starting out, I suggest going with an ODM model like Vleeo’s pre-designed smart toilet collection. That way, you don’t need to design your own hardware from scratch.

Here’s what to look for:

• CE, FCC, and ISO certifications – these help with import/export and show quality.
• Warranty options – smart toilets need maintenance sometimes, and good support matters.
• Clear spec sheets – request PDFs, user manuals, and installation diagrams.

And always test before you order big.

Ask for one or two units to try out. Flush it, test the seat warmer, spray the bidet. Know what you’re selling.

It’s your name on the invoice—make sure the product lives up to it.

Section 6: Marketing & Selling Smart Toilets by Region

Selling the same product in different places means you need to adjust your pitch.

In North America:

• Emphasize touchless hygiene, ADA featureset smart home integration.
• Americans love comfort, but they also care about easy maintenance.

In South America:

• Position smart toilets as luxury upgrades at a fair price.
• Focus on comfort, style, and value—not just the tech.

In Asia:

• Lead with water efficiency et eco-certifications.
• Many customers are already familiar with bidets and smart seats, so focus on quality and price.

Give your sales team cheat sheets:

• One-line benefit statements
• Comparison charts
• Videos showing how the bidet and dryer work

People don’t buy what they don’t understand. So educate first—sell second.

Section 7: Overcoming Common Challenges

Let’s be real—people have objections.

The most common one I hear is: “That’s too expensive for a toilet.”

Here’s how I break it down:

• A smart toilet replaces multiple products: bidet, deodorizer, nightlight, heated seat.
• Over its lifetime, it saves money by using less water, as per EPA WaterSense.

Then there’s the install concern.

Not every plumber is familiar with these units. But that’s why good suppliers provide:

• Install guides
• QR-coded tutorial videos
• Easy plumbing and electrical hookups

If your supplier doesn’t offer support tools, you’re asking for headaches.

And lastly, train your team. If your reps don’t understand smart toilets, they won’t be confident selling them.

Do a lunch-and-learn or record a 10-minute explainer video. It’ll pay off.

Section 8: Buying Guide – How to Source Smart Toilets

When sourcing smart toilets, don’t treat them like standard inventory.

You need to understand what features matter most to your buyers—and how to vet a good manufacturer.

Must-have features:

• Dual flush
• Heated seat
• Adjustable bidet spray
• Remote or touch panel
• Buse autonettoyante

What to expect:

• Wholesale prices: $180–$450/unit
• MOQ: Usually 10–50 units for OEM orders
• Typical margin: 35%–60%

Start with reliable options like the CL-711 Smart Toilet with Bidet, which offers all-in-one features in a sleek design.

Always test before buying bulk—and ask if the supplier provides spare parts et after-sales help.

Pro Tips for Wholesalers

• ✅ Install a demo unit in your showroom or warehouse
• 💡 Bundle with LED mirrors or faucets to upsell
• 📦 Offer white-label packaging to builders who want to brand it
• 🧰 Check electrical compatibility—especially for international shipping
• 📞 Follow up post-sale to offer install tips or maintenance reminders

You don’t need to be a toilet expert. You just need to be the one who understands what matters most to your customer.

Key Takeaways

• Smart toilets are here to stay—they’re growing in both demand and usefulness.
• Wholesalers can stand out by offering high-margin, low-competition products.
• You can position smart toilets in multiple sectors: hospitality, healthcare, real estate.
• Don’t overthink it—just test one unit, learn the basics, and watch where it leads.

FAQs

Q: Do smart toilets save water? Yes! Many models use sensors and dual flush systems, saving up to 20% more water compared to older toilets (EPA).

Q: Are smart toilets hard to install? Not really. Most modern units are plug-and-play with universal fittings. Good suppliers provide manuals and video support.

Q: What’s the difference between OEM and ODM? OEM means custom-built to your design. ODM uses the supplier’s design with your logo. For beginners, ODM is easier.

Q: How long do smart toilets last? About 8–10 years, depending on use and maintenance.

Q: Are smart toilets good for seniors? Yes—they make hygiene easier and safer. Many come with remote controls and gentle bidet settings.

Conclusion

Smart toilets aren’t just futuristic gadgets—they’re real, functional upgrades that people want. And for wholesalers, they represent a timely opportunity to add higher-margin, in-demand products to your catalog.

So if you’ve been on the fence, here’s your move:

Start simple. Test one product line. And see why smart toilets for wholesalers are becoming the new must-have in 2025.

Need a place to start? Explore Vleeo’s smart toilet options—they’re ready for export, OEM/ODM friendly, and backed by certifications.

Builders are looking for new ways to stand out. Facility managers want touchless options. And wholesalers who can deliver these solutions will be the ones getting the calls.

So what’s next?

Start simple. Reach out to a reputable supplier, like Vleeo’s smart toilet line. Order a unit. Learn it inside and out. Talk to your top clients and see if they’re interested.

Because in 2025, the smarter your toilet catalog looks, the smarter your business will grow.